Inspired by the book 'Growth Hacker Marketing' that become a #1 Amazon best seller, this short course is an interactive format designed to get you started with growth hacking.
- Ryan Holiday, Author of Growth Hacker Maketing
Inspired by the book 'Growth Hacker Marketing' that become a #1 Amazon best seller, this short course is an interactive format designed to get you started with growth hacking.
- Ryan Holiday, Author of Growth Hacker Maketing
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
In this interactive form, best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
This course is an interactive format that focuses on getting you started with growth hacking. In it, best-selling Author of Growth Hacker Marketing Ryan Holiday will introduce you to growth hacking by taking you through the 4-step framework of:
Step 1: It Begins with Product/Market Fit
Step 2: Finding your Growth Hack
Step 3: Turn 1 into 2 and 2 into 4 - Going Viral
Step 4: Close the Loop: Retention and Optimization
Each step in the short course will include an exercise to help you apply the step immediately. From each exercise, you'll be able to interact with folks in the class and get direct feedback from Ryan to keep you on course.
To make sure you're applying yourself, Ryan will host a personalized 'Ask Me Anything' discussion which allows you to get time with Ryan to ask whatever you'd like.
On top of this, this course includes:
- A 1-month subscription to growthhacker.tv with 140+ hour-long interviews with growth thought leaders who've led efforts at companies like LinkedIn, Pinterest and Twitter.
- Notes and interview materials Ryan used to write the Growth Hacker Marketing book and course.
- Bonus video content focused on PR, marketing and advertising as well as other freebies.
- What's also great part is you'll still receive the physical book (or a Kindle book, if that's more your thing) if you want it in that form as well.
After launching the book Growth Hacker Marketing, I’ve had executives, marketing students and entrepreneurs start to ask how to apply apply growing hacking to what they’re doing.
I know the real way to learn, is to actually do it. Ideally the set up is some type of apprenticeship program where you can work with an experienced growth hacker.
A lot of my book was focused on the mindset of growth hacking and the step you need to iterate through. When I started I even struggled with initially the question: how do I apply these new paradigms I'm learning?
So to help bridge the gap, I decided to create a way to interact with the content that’s a bit more interactive–a place to get your hands dirty, a course.
Growth Hacker Marketing started as a simple article in Fast Company which was adapted into a longer $2.99 eBook, which became a #1 Amazon Best-Seller and was got published by Portfolio/Penguin.
The way I got it there was to use the exact principles from this book. This begs the question, if growth hacking applies to a book, what else can it apply to? I'd love to see how you can do exactly that.
I'm excited to take you through the content, exercises and discussions in this course to see what we can collectively growth hack.
-Ryan Holiday
© 2014, Ryan Holiday